AS
SEEN
ON
Your social should be a show
Your favorite TV shows have spent billions learning how to get an audience's attention and keep it.
Now you can apply those same strategies to your presence online.
Taught by a WGA writer who runs content for brands and spent 15 years working on projects with Chip and Joanna Gaines, Bill Simmons, Nikki Glaser, Trevor Noah and Stephen Colbert.
Pilot Season
OPENS IN JANUARY. AND THE LIST HEARS FIRST.
No show on television runs like this...
Monday you post a tip.
Tuesday, a photo from the office.
Wednesday, nothing, because nothing came to you.
Thursday a competitor's reel takes off, so you make one just like it.
By Friday you're rethinking the whole strategy. Again.
You're basically inventing a brand-new show every single morning.
Television already figured this out
Take it from someone who's written and produced thousands of hours of television. Here's how the job works:
A staff walks in every morning and has a whole episode taped by 5 PM.
Every day.
Nobody stands around wondering what the show is because...
They have a clear strategy.
They know who's watching.
They know what the show is about.
They have segments that come back every night and characters the audience already loves.
Half the episode is built before anyone sits down to work.
That's the whole trick.
And it works for whatever content you're creating, too.
Start thinking about your entire online presence as one big show
Join the live workshop in January
and build your show the right way
Regardless of how many followers you have,
whether you'd rather not be on camera, how little time you've got,
or if you already paid someone to handle this and have nothing to show for it.
FIRST
Nail down what your show is about, in a sentence you can say out loud.
SECOND
Shape what your show sounds like, so it's uniquely you and nobody else.
THIRD
Develop your recurring segments your audience will come back for along with your first eight episode ideas.
FINALLY
Read your numbers so you know what's bringing in business, what to keep and what to cut.
THE SHORT VERSION
You walk in with a random, cluttered feed.
You walk out with a cohesive and engaging online presence: the premise, the voice, the segments, the strategy and a way to tell what's working.
Who's running it
Kim Gamble Parker is a Head of Content for global brands.
Before that, she spent fifteen years in TV as an Executive Producer on projects with Stephen Colbert, Chip and Joanna Gaines, Nikki Glaser, Trevor Noah and Bill Simmons, for HBO, Netflix, Paramount and Comedy Central.
She has a Peabody and several Emmy nominations, and her writing has appeared in The New York Times, Marie Claire, Grantland, The Boston Globe and The New Yorker.
TWO G'S CREATIVE LLC
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